On March 11, 2025, Tinder and Rhea Chakraborty’s Chapter 2 unveiled an exclusive Holi t-shirt labeled with tagline “Bura Na Mano Holi Hai, But Consent lena bhi Zaroori Hai.” Ahead of the Holi celebration the brand aims to highlight the importance of respecting one’s personal boundaries, thus celebrating the festival of colors with responsibility.
In a fresh twist on festival celebrations, Tinder’s latest Holi t-shirt, crafted in partnership with Chapter 2, clothing brand owned by bollywood actress Rhea Chakroborty, puts the spotlight on the importance of consent. The tee’s bold message serves as a call for everyone to seek clear, affirmative permission before engaging in playful splashes of colour, marrying vibrant festivity with a commitment to social responsibility. This initiative forms a key part of Tinder’s “Let’s Talk Consent” campaign, which has already reached millions through interactive films, live workshops, and educational resources.
Anukool Kumar, Tinder India’s Head of Marketing, said in a statement released, “Every authentic connection starts with respect and clear consent. This Holi, we want to remind our users that celebrating should never come at the cost of someone’s comfort or safety.” His words reflect Tinder’s ongoing efforts to equip young adults with the tools to navigate modern dating responsibly.
A recent survey of over 1,000 metro dwellers in India highlighted that nearly 65 percent of young adults felt unsure about how to ask for or give consent. In response, Tinder has expanded its educational initiatives, including a free 90-minute course on Coursera and a Dating Safety Guide now available in multiple Indian languages, to promote such crucial conversations.
Rhea Chakraborty, the creative force behind Chapter 2, shared her excitement about the project, “Our t-shirt is more than just a fashion statement—it’s a movement towards celebrating individuality with respect.” The exclusive tee is available only on Chapter 2’s official website, marking a progressive step in festival fashion that champions both style and social change.
Edited by Pronoy Shukla
